Growth Engineering

Campaigns, run like code.

Data-driven paid ads on Google and Meta with full tracking, weekly reporting, and relentless optimization. Built for clients who think in CAC and LTV, not vanity metrics.

Kiteways growth engineering — paid acquisition and conversion
Services

What we run

Paid Ads Management

Google Ads and Meta campaigns managed by engineers who understand attribution, not just clicks. Weekly reporting with real numbers.

4.2× avg. ROAS

Landing Page CRO

We build and test landing pages obsessively. Every variant tracked, every decision data-driven. Built in your stack, not a builder.

+38% avg. lift

Analytics & Attribution

End-to-end tracking from ad click to revenue. GA4, server-side tagging, and custom dashboards — built by engineers.

Full-funnel view
Channels

Where we play

Google Ads

60%

Search, Performance Max, YouTube. Mature campaigns for high-intent traffic with clear ROAS lines.

Search campaignsPerformance MaxYouTube adsDisplay retargeting

Meta Ads

30%

Facebook & Instagram for awareness, retargeting, and lookalike scaling. Creative testing as a core practice.

Awareness campaignsConversion campaignsLookalike audiencesRetargeting

LinkedIn Ads

8%

B2B, enterprise, and SaaS clients. Targeted to specific job titles and company sizes.

ABM campaignsLead gen formsSponsored contentJob-title targeting

Emerging

2%

TikTok, X (Twitter), Reddit when the audience fits. We test before we recommend.

TikTok adsX promoted postsReddit adsProgrammatic

* Approximate split based on 2025 client portfolio

Case in point

What 12 months looks like

From a real B2B SaaS client — pseudonymized but actual numbers.

Monthly conversions
+147%
vs. baseline month
CAC
↓ 32%
ROAS
4.2×
Revenue
↑ 3.1×
JanFebMarAprMayJunJulAugSepOctNovDec
What changed in September: migrated to server-side tagging, rebuilt creative testing process, restructured Performance Max campaigns by margin tier.
Engagement

How we work together

Popular

Monthly Retainer

Ongoing partnership

Ongoing campaign management with weekly reports and monthly strategy calls.

Growth Sprint

One-off · 4 weeks

Focused 4-week engagement: audit, build, launch, optimize one channel.

Landing Page Build

One-off · 1 week

High-converting page designed, built, and deployed in one week.

Analytics Setup

One-off project

Full GA4 + server-side tagging + custom dashboard.

How we think

Principles we ship by

Attribution before optimization

If we can't measure it cleanly, we don't optimize against it. Server-side tracking is non-negotiable.

Creative is the variable

Targeting is mostly solved. We test 8–12 creatives per campaign because that's where the lift lives.

No vanity metrics

We report on revenue, CAC, and ROAS. Impressions and CTR are leading indicators, not goals.

Honest reporting

When something doesn't work, we tell you. We'd rather lose a client than fake a report.

Ready to grow?

Free 30-minute audit — we'll look at your current campaigns and tell you what we'd do differently.

Book a growth call
Growth — Kiteways